Advanced Training “Digital Transformation & Leadership”

The digital transformation is the profound, comprehensive and accelerating transformation of companies, their business models and their processes. As a result of these radical changes, companies are constantly compelled to differentiate themselves from their competitors and to create new inward-looking customer experiences and worlds of experience for their employees. The goal of the digital transformation is to take full advantage of the opportunities that digital technologies and tools offer businesses. Concerning this, it is also important to examine the digital possibilities to what extent they allow the adaptation of business models and network among value chains.

The digital transformation is therefore increasingly changing our day-to-day work in companies. This digitization of the working environment not only brings opportunities, but also risks, especially if cultural and psychological factors are not taken into account.
Many transformation programs fail not because of the wrong technology. They fail due to the insufficient consideration of corporate cultural factors and the needs of employees. People’s feelings about digital transformation or about the challenges of Industry 4.0 are usually not sufficiently considered. We can observe this phenomenon in many transformation projects.

Digitization enables new forms of work. Conversely, these new forms of work encourage and accelerate digital transformation. The digital workplace is all over. Borders become blurred. In turn, this, in addition to the benefits such as flexibility and self-determination, puts employees under psychological pressure. Managers and employees must learn to handle these digital opportunities productively and carefully. Executives are being challenged, as the classic aspects such as presence and regular working hours, etc. no longer work.

Goals and target audience

The training is concentrated on the control of the transformation process. Here we will work on the transformation methods and on psychological and cultural measures. Participants learn and deepen the necessary tools for the success of the transformation process. You gain an overview of leadership and transformation tools and receive the most important essences from the field, from research & development and from management. Clearly structured procedures and practical steps are presented and deepened. Participants bring in potential own practice questions and cases on request and work out with the group transformation and optimization approaches in a small circle.

Participants receive exclusive practical insight and together develop a transformation guide based on best practice approaches.

The training is aimed at specialists and executives, staff functions and consultants as well as coaches who are involved in digital transformation processes or who were able to gain initial experience. At the same time, the training is aimed at people who want to deepen their knowledge of digitization and digital transformation processes.

• Owners, shareholders, supervisory board members, board members, managing directors
• Executives and project managers from business and public administration
• HR managers, engineers, product managers
• Internal and external consultants

Learning methods

We will apply the following didactic methods in the modules:

• Guest lecturers, plenary work and keynote speeches
• Concepts & theories
• Case discussion and case consultation of the participants
• Interactive learning, live reflections and coaching
• Working group, couple and individual work, discussion of achieved results
• Research results, studies
• Methods, Instruments and Tools, Applications
• Best practice and negative approaches and comparisons
• Check-lists
• Use of creativity techniques for analysis and digital transformation
• Case-Labs: Learning from case studies and use cases of the participants and the Institute of Electronic Business / IEB, the DCG GmbH or the oezpa GmbH
• Doctrinal talks, reflection in the team and direct exchange

Training management

Prof. Dr. Hüseyin Özdemir (overall management), head of the working group “Digital Transformation and Leadership” at the Institute of Electronic Business, IEB, Berlin. Director and founder of oezpa GmbH – Akademie & Consulting. Executive Consultant, Senior Coach and Expert Council (German Association of Coaching, DBVC) and Management Trainer. Professor of “Digital Transformation / Leadership” in the Master “Leadership in Digital Communication” at the Berlin University of the Arts. Advisory Council of Digital Change GmbH, Lucerne.

Prof. Dr. Dr. Thomas Schildhauer (Speaker), holder of the university professorship of Electronic Business with a focus on marketing at the University of the Arts Berlin. He founded in 1999 and since then directs the Institute of Electronic Business (IEB), An-Institute of the Berlin University of the Arts. Prof. Schildhauer is also responsible for the Berlin Career College at the Central Institute for Advanced Training (ZIW), which bundles the trainings offered by the University e.V. of the Arts Berlin. He also teaches as a lecturer in “Master Business Innovation” at the University of St. Gallen. As Managing Director of the Alexander von Humboldt Institute for Internet and Society gGmbH, Prof. Schildhauer works interdisciplinarily on the topic of “Internet enabled innovation”. Since 2017 he has been project leader of the UdK subproject of the BMBF-funded “German Internet Institute”.